The George S. Mickelson Great Service Award honors businesses or organizations that have done an exemplary job of exceeding visitors’ expectations in customer service. It marks the culmination of a yearly hospitality program that involves hospitality training, customer comment cards, an employee recognition program, and an application for the Great Service Star designation.
Two George S. Mickelson Great Service Awards were presented for 2016. In today’s social media world, a good or bad experience is rapidly communicated throughout online communities. That’s why it is more important than ever to create an environment focused on customer service and visitor experience. That’s why every year we recognize two partners who go above and beyond. The Saloon #10 and the Deadwood Social Club, Deadwood, encourages every full-time and seasonal employee to explore the community and the surrounding area so they can pass along information to guests. Each employee is also given a one-sheet of common questions asked by visitors. They also hold an annual meeting that includes customer service training and hospitality tips to help prepare them for the peak travel season. Monthly department meetings are held with the owners where employees are encouraged to discuss areas that need improvement, as well as share stories of success. The Saloon #10 believes that by including employees in this part of the process, it not only boosts morale it also creates a culture of respect from the top down. Something, they say, that is the key to providing great customer service and keeping their employees long term – many have worked there at least 10 years, others have celebrated two decades at the establishment. It is because they have great respect for each other and give great service that The Saloon #10 and the Deadwood Social Club was recognized this year. (The Saloon #10/Deadwood Social Club is the non-corporate category winner. This category recognizes smaller hospitality businesses that do not have access to a larger corporate training program.)
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